Thursday, August 27, 2020

I feel like it's a little bit cliche that I'm starting this during the Covid-19 pandemic. While we are all stuck in doors having to take a long hard look at our reflection there has been a call for us to figure out who we are, what we are made of - who we want to be. I've been fortunate enough that because of this, during this pandemic I've actually been busier than normal. More people are creating brands, finally launching websites and that is where people like me come in. 

Brand development might just be one of the most rewarding parts of my 'job'. What starts as a single email from someone who has been inspired to become something but is falling short on the 'making it possible' part becomes something that I wasn't even ready to dream up. We discuss colors, the ethos behind the brand, the direction and market it's being aimed towards. Before I know it we have color stories and vision boards, logo designs pending approval and a brand is born. 

That process and approach to projects is what I'm going to be sharing here! Giving you a behind the scenes look at how and why things end up being what they are. I could just make a portfolio and post screen shots of finished projects and client testimonials but that's not really my style. 

1 comment:

  1. i don't think i'd recognize you anymore if i saw you without your laptop / not squinting at a graphic / without the soundtrack of fifteen incoming emails and/or your dulcet tones zooming at 2 in the morning. stop working yourself to death for other people and do some more cool shit like this for yourself.


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